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Halfords to sell the Top Italian Bike brand Pinarello!

Posted on Wednesday, 16 January 2013 01:03PM by

Halfords to stock Pinarello bikes
British retailer Halfords has announced that it will stock a range of Pinarello bikes from the spring. The Italian manufacturer's models will be offered alongside Halfords' existing lines of bikes, including the popular Boardman range.

"I'm delighted that we have become an official stockist of Pinarello bikes , which are among the best in the world and have an incredible pedigree of success," said Paul McClenaghan, Commercial Director of Halfords.

"Halfords has been developing own and exclusive branded ranges for several years to cover all aspects of the market, from child and entry level cycles all the way through to performance road bikes. Our partnership with Pinarello will further extend our range at the top end."

Pinarello has been making road bikes since the early 1950s, and the brand has achieved a solid 'high-end' status. Both the British national team and the British-based WorldTour squad Sky currently ride Pinarello bikes, a factor which has increased their profile in the UK market - helped by Bradley Wiggins' 2012 Tour de France victory.

The Pinarello models will be available via Halfords' website and in selected stores from the spring.

Although Halfords' Christmas sales figures were described by financial analysts as 'flat', the preceding year had seen strong growth in the sale of cycles and cycle accessories around the London 2012 Olympic Games. More tellingly, sales of its more expensive bike brands - in particular Boardman - have increased 33% in the first half of January 2013.

"Cycling sales initially disappointed but performed more strongly as the holiday period progressed and we were particularly pleased that momentum has been maintained in sales of premium cycles," said Chief Executive Matt Davies. 

Halford operate a great scheme called: CYCLE2WORK

Halfords Cycle2Work Logo

The Cycle To Work scheme is a government "tax break" designed to get Employees cycling to work. The scheme promotes the use of bikes and encourages healthier journeys to work and reduces environmental pollution at the same time..

As an employee you can make huge savings on a new bike and safety equipment. The "tax break" allows you to obtain a brand new bike hired from your Employer which is free from Tax and NI. (Up to *42% savings can be made). *Savings as a result of Tax and National Insurance benefits when an employee obtains a bike and safety accessories through the cycle2work scheme. Savings dependent upon circumstances of the employer and those of the employee. *42% saving can be made when any LoC is selected assuming the employer funds the scheme. Assumes 40% Tax Rate and 2% NIC Rate.You simply agree to forgo a small amount of your salary on a monthly basis over 12 or 18 months, so you can get a top quality bike and accessories to commute to work on.

Step 1
Your employer needs to sign up for the scheme, you will need to get them on board before you can take part. The tax break allows your employer to provide bikes and safety equipment to you as a tax free benefit. Get your employer to visit for more information.

Step 2
You then choose a bike and accessories from any of our nationwide Halfords store network, giving you 1000's of bikes to choose from. And if you can't find what you are looking for in our stores we will help you to source your preferred bike.

Step 3
You will then be able to apply online with the total value of the bike and accessories that you have selected. Your employer will then approve your request and you will sign a hire agreement.

Step 4
You then take delivery of the bike and the price is then deducted from your salary over a period of time (12 or 18 months). Savings of up to *42% are made because you will not be paying any tax or NI on the amount.

Step 5
After the period of salary sacrifice, your employer may transfer the ownership of the bike to you at a fair market value payment.
Your employer has to be willing to run the scheme before you can get your bike and accessories. Please visit to find out more information about the scheme.

Benefits of the Scheme

The Halfords cycle2work scheme benefits both employers and employees. Employers benefit from a healthy, happy and productive workforce and employees benefit from the massive savings the scheme offers.

How do you benefit as an employee?

  • As an employee you get a brand new bike and safety equipment free from Tax and NI
  • You can spread the cost over 12 or 18 months and choose from the UK's largest selection of bikes
  • Save money on tube, train and bus passes
  • Save time on commuting and beat the traffic
  • Reduce environmental pollution and your carbon footprint
  • Improve health and fitness with increased exercise and activity
  • How do you benefit as an employer?
  • Make savings on national insurance contributions
  • Improve staff health, fitness and morale
  • Improve your company's environmental image (Green Travel Plans and Environmental Policies)
  • Reduce corporate parking problems and traffic congestion
  • Offer a tangible benefit to staff encouraging staff loyalty
  • Zero cost to employer

Please visit for more information.

Anyway good news for great bikes being more accessible to more people both online and in the shops.
The Premier Limited Team